Building a pipeline and keeping it flowing with high qualified leads can be tricky until you’re completely dialed into your market’s needs.
You can try many different things to get your offer out there:
- Cold email campaigns
- Lump mail
- Join business groups
- Meet people online
- Pray
People have become more immune to marketing attempts than ever. The average person will come across 6,000-10,000 marketing messages per day in some form. I currently have 407 unopened marketing email chains in my personal Gmail!
All this to say, just loading your marketing campaign into a shotgun and spraying every email list you can get a hold of won’t just magically build you a sustainable client list. But, with creativity and consistency, you can really start to build a strong marketing campaign. One that is free and one that shouldn’t take you more than 2 hours per day.
And yes, you should be marketing every day in some form.
There are several things you can do to start building authority and creating awareness of your own personal brand:
- Early in your business, create content as close to daily as possible. Provide actual nuggets of advice or information so anyone viewing them can see you are knowledgeable
- Choose 1-2 platforms you want to focus your marketing on, and then engage on those platforms daily
- Go out and find your potential clients on those platforms, around 30 per day
- Have genuine conversations with them, find out their issues or struggles and how that might circle back to a product or service you provide
- Set up a one to one if you believe you can help
- Once you have some cash flow and a proven offer, offload the organic system to someone else in your organization(or hire someone)
- Focus on paid ads can be done at this point. I recommend finding someone to help you with this if you’ve never done them. It’s better to pay an expert than waste money trying to learn just the basics. Plus, you most likely won’t be your ads manager forever, so no need to start.
- Once you have started to acquire more clients and have a good understanding of what your target market is wanting, begin to test new offers:
- Down Sells: Have a lower priced product available for those who aren’t ready for a big commitment.
- Up Sell: You need to create an offer for your upper tier clients. Clients in your program or service will sometimes ask, “Where do we go from here?”. Having the next level product allows you to create a higher ticket offer as well as keep your best clients.
The first and most important step is to market and sell, to get out to where your ideal clients are and make your presence first. Over time you can develop better systems and offers, but it’s crucial to just start.
If you’ve not been consistent with it before today, I challenge you to start with introducing yourself to 10-15 per day in whatever marketing realm you focus on. That becomes another 10-15 people who see the content you put out there, creating that authority and awareness you need.
Concannon Coaching 